• Own Marketing Newsletters • Write engaging, on-brand content that supports onboarding, education, repeat gifting, and product adoption. • Develop blog and editorial content focused on customer use cases, gifting inspiration, product education, and success stories. • Own SEO best practices for blog content, including keyword research, on-page optimization, and content updates to improve performance over time. • Create and publish social content that speaks to prospects and existing customers and reinforces Goody’s value. • Monitor performance across newsletters, blog articles, SEO, and social channels. • Support the creation of short-form video content for social and paid campaigns.