- Own the growth playbook: Design and run scrappy, high-impact experiments that unlock both guest and host acquisition - Hack new channels: Identify and exploit unconventional growth levers, from guerrilla activations to creator collabs to local brand stunts - Brand activation & partnerships: Dream up and execute collaborations that put Swimply in the cultural conversation - Experiential marketing: Concept, plan, and launch IRL activations (pop-ups, pool parties, court tournaments, local takeovers) that turn heads and convert new users - Performance mindset: Track growth KPIs, double down on what works, and kill what doesn’t, fast - Cross-functional collaboration: Partner with Product, Ops, and Design to transform growth hacks into scalable programs