• Own growth strategy and hands-on execution across platforms • Define launch positioning, priority channels, and success metrics • Coordinate closely with product on timing, features, and iteration cycles • Design and run growth experiments across channels (product-led loops, partnerships, creators, community, paid tests, and unconventional ideas) • Move quickly from idea → test → learn → iterate • Set priorities for the growth function • Define and track core growth metrics across acquisition, activation, engagement, and retention • Oversee experimentation measurement and post-launch analysis • Prepare weekly growth updates for GOLF+ leadership: what happened, what we learned, and what we’re doing next