• Lead the development of strategic sales, or retention marketing campaigns materials that support Prime’s brand and strategic objectives • Incorporate emerging trends and provide thought leadership to drive the development of innovative, industry-leading marketing strategies and initiatives • Work with key internal and external stakeholders to identify desired business outcomes, develop Prime’s position and lead the Marketing Growth and Retention team to produce appropriate materials and communication to win and retain business. • Lead and direct the prioritization of strategic and department level initiatives to include defining and meeting performance goals and targets • Provide thoughtful team direction and elevate team performance and progress towards reaching business and client goals; clearly communicate roles and expectations • Manage department budget, staffing, performance and development, and consistently demonstrate Prime’s leadership expectations during interactions with direct reports, cross functional and external stakeholders • Other duties as assigned