• Travelling across the USA & Canada to attend events, expos, and community meetings representing LemFi as a brand ambassador. • Build and expand LemFi’s community network by networking with local leaders, partners, and organisations, setting up meetings and agreeing sponsorship for existing community events. • Develop and execute comprehensive user acquisition strategies tailored to South-East Asian ex-pat communities in the US. • Own growth targets for assigned markets, consistently driving results across online and offline channels. • Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi. • Identify, negotiate, and manage partnerships with relevant organisations and businesses to accelerate user growth.