• Define the Growth Strategy: Develop and execute comprehensive market entry and penetration strategies across Anglophone Africa and key diaspora sender markets. • Drive Acquisition & Retention: Own the end-to-end user lifecycle—from paid marketing, influencer campaigns, and community-led initiatives to activation, engagement, and win-back strategies. • Optimise the Funnel: Partner closely with Product to refine onboarding, improve conversion rates, limits, and user experience to increase transaction frequency, ARPU, and LTV. • Lead Cross-Functional Execution: Oversee day-to-day operations by coordinating across Growth, Ops, Product, CRM, and Partnerships to ensure initiatives are delivered efficiently and align with LemFi’s mission. • Maximise Performance & Unit Economics: Track and analyse key metrics (CAC, LTV, revenue, payback periods), continuously optimising growth levers and resource allocation for maximum impact. • Build a High-Performing Team: Hire, mentor, and lead an innovative growth team, setting clear expectations and fostering a culture of ownership and speed.