• Lead brand-direct sales conversations from first meeting through to close • Pitch new business, respond to RFPs, and proactively open new brand relationship • Secure long-term brand retainers (12–24 months) and repeat partnerships • Turn ambiguous brand challenges into clear, compelling commercial solutions • Act as a strategic partner to brands, embedding yourself early in their planning process • Ask smart, challenging questions and confidently push back when needed • Translate brand objectives into media, content, and insight-led opportunities • Sell intangible value — influence, storytelling, relevance, credibility • Bring a strong creative point of view to every pitch and conversation • Connect cultural moments, media narratives, and brand messaging • Stay ahead of trends across media, PR, content, and new platforms • Help shape what brands should be talking about, not just what they ask for • Take ownership of a portfolio of key brand accounts • Grow accounts commercially through upsell, cross-sell, and strategic expansion • Ensure clients feel challenged, inspired, and well looked after • Partner with leadership on commercial strategy and positioning • Help elevate how the business talks about its value to brands • Be commercially opinionated while collaborative and culturally aligned