• Owning the full outbound motion: assisting building target lists, prospecting via phone/email/LinkedIn, running discovery, scheduling CEO calls, and assisting with closing deals. • Maintaining a high-activity cadence (daily outreach, weekly follow-ups) with disciplined CRM hygiene and next‑step setting. • Building and managing a predictable pipeline across both franchise prospects and municipal/large commercial sales opportunities. • Qualifying leads against defined criteria; advancing only strong, long‑term fits and knowing when to say no to a lead. • Shepherding leads through the sales funnel journey and coordinating the process (follow up calls, meetings, “discovery days”, etc.) • Building lightweight, repeatable processes and templates (email sequences, call talk tracks, proposal outlines) to scale results. • Actively collaborating on marketing on campaigns, events, and lead-gen; provide feedback loops to improve conversion quality.