• Source and evaluate HCP influencers including physicians, nurses, pharmacists, registered dietitians, and other licensed professionals active on platforms like Instagram, YouTube, LinkedIn, and TikTok • Develop campaign briefs and scientific messaging guides tailored for HCP audiences and communication standards • Oversee the full lifecycle of influencer engagement: outreach, vetting, contracting, onboarding, and campaign management • Ensure all influencer content adheres to industry regulations including FDA/FTC guidance, HIPAA, and brand-specific MLR (Medical, Legal, Regulatory) protocols • Provide influencers with education and tools needed to accurately and responsibly represent product claims, usage instructions, and health data • Partner with legal and medical affairs to review influencer content and streamline the approval process • Collaborate with HCP influencers to co-develop trustworthy, patient-friendly health education and product awareness content • Align HCP influencer campaigns with brand strategy, disease awareness moments, and public health initiatives • Liaise with internal creative teams to coordinate multimedia deliverables (videos, reels, infographics, etc.) • Track influencer campaign performance in collaboration with the Data Analytics Manager using KPIs such as reach, engagement, professional credibility metrics, and audience sentiment • Foster long-term relationships with HCP partners, offering them value-added engagement and opportunities for thought leadership • Manage documentation, reporting, and insights to inform future HCP engagement strategies