• Serve as the head of Velera’s marketing advisory and subscription services with ultimate responsibility for overall success of operations and achieving client portfolio growth objectives. • Develop Velera’s consulting strategic plan as a member of the consulting leadership team and own critical initiatives with significant impact towards organizational goals. • Lead a team of Marketing Consultants responsible for expert advisory engagements and achieving client growth goals through research, design, and coordination of annual marketing campaigns. • Lead a team of Marketing Campaign Analysts responsible for the timely execution and client growth goals of campaign delivery channels, including email, texting, direct mail, and push marketing. • Provide expertise in B2C products, services, solutions, delivery channel, and consumer trends to advise FIs on best practices and optimize our evolving solution offering. • Research, analyze, and monitor financial, technological, and demographic factors to capitalize on marketing opportunities. • Stay abreast of current business and industry trends relevant to the client's business. • Apply market trends, competitive and consumer research to assist our FIs with their marketing campaigns. • Provide guidance to Marketing Consultants in developing campaign messages and creatives tailored to engage different consumer personas. • Play a strategic thought leadership role in understanding marketplace trends to identify growth opportunities for our FIS. • Lead B2C market research to understand the needs of B2C companies and to bring those insights to our FIS. • Thoroughly understand the competitive landscape, products and consumers, buying triggers, and influencers. • Interact effectively, proactively and responsively with the highest levels of executive management, both externally senior executives of FIs and internally within Velera. • Act as a professional resource and mentor in contributing both to client engagements and internal discussions with Velera Consultants. • Champion change leadership to enhance Velera’s consulting services and foster a culture of Entrepreneurial innovation where consultants are driven to find new solutions that benefit our clients. • Lead and mentor preparation, articulation, and execution of business cases and implementation plans. • Engage C-suite executives in dialogue and problem solving and support consulting team in doing same, to build relationships and identify new business opportunities in pursuit of outstanding member satisfaction. • Contribute to Velera revenue growth by developing content for marketing and sales collateral, public relations, trade press, and related promotional materials. • Maintain in-depth knowledge of trends and developments within financial services industry to determine future strategies and potential mutually beneficial partnership opportunities. • Speak at, participate in panel discussions at and attend industry trade shows, seminars, user groups, and conferences. • Perform other duties as assigned.