• Assist in the execution of digital and integrated marketing campaigns across channels (email, web, paid media, social, video, etc.) • Coordinate campaign timelines, deliverables, and approvals to ensure on-time launches • Support asset trafficking, QA, and deployment in marketing platforms and tools • Maintain campaign documentation, briefs, and status updates • Coordinate with agencies on asset development, revisions, and delivery against campaign requirements. • Coordinate with digital and media partners to ensure accurate setup and timely activation of all campaign assets. • Escalate risks and blockers with proposed solutions. • Own day-to-day coordination of the video case study program from intake through production, launch and activation. • Manage timelines, deliverables, and approvals across internal teams and external video vendors • Coordinate clinical scheduling, internal stakeholders, legal/compliance review, and final approvals • Ensure video assets are properly archived, tagged, and distributed for use across marketing channels • Partner with the marketing team to activate video case studies across campaigns, web, sales enablement, and social • Compile and maintain campaign and video performance reports using tools such as Google Analytics, CRM platforms, and marketing automation systems • Track KPIs related to campaign effectiveness, engagement, and video performance • Support the creation of dashboards and reports (e.g., Power BI) to share insights with stakeholders • Identify trends, insights, and opportunities to improve campaign and content performance • Assist in analyzing campaign and content results to inform optimization recommendations • Support A/B testing, audience segmentation analysis, and channel performance reviews • Apply learnings from campaign and video performance to future initiatives • Manage project timelines, task tracking, and dependencies across multiple campaigns and content initiatives • Coordinate with internal teams (marketing, creative, digital, legal, operations) and external vendors/agencies • Help ensure marketing workflows, tools, and processes are followed and documented. • Support ad hoc projects and process improvements as the team evolves