• Support development and implement a comprehensive digital marketing roadmap aligned with growth objectives • Monitor industry trends and competitor activity to identify opportunities for differentiation • Manage omnichannel campaigns across paid, earned, and owned channels (SEO/SEM, email, LinkedIn, content syndication) • Partner with commercial and medical teams to create targeted campaigns for physicians, patients, and advocacy groups • Manage SAGA’s social media presence and expand thought-leadership content (blogs, webinars, infographics, video) • Ensure brand consistency across all digital platforms • Support creation and track KPIs, dashboards, and analytics to demonstrate campaign ROI and digital funnel performance • Manage website and optimize performance to drive traffic, engagement, and lead generation • Utilize marketing automation platforms (HubSpot, Marketo, Salesforce Marketing Cloud) and analytics tools (Google Analytics, SEO/SEM) • Participate in CRM integration and content management systems.