• Sells products by scheduling sales calls to meet with current and potential customers to fulfill revenue and unit growth objectives assigned by company on a monthly/quarterly/annual basis. • Develops and implements sales strategies by determining the relevant factors (e.g., product, competition and pricing needs) of existing and potential accounts to effectively promote the company's products to appropriate hospital personnel and physicians. • Develops action plans (i.e., weekly, quarterly, monthly) by analyzing quarterly and monthly sales figures and reports identifying the needs of particular accounts and discussing issues with regional manager to help the organization achieve its sales goals. • Identifies key accounts, health care professionals, and business issues that have greatest effect on use of company products by meeting with existing and potential customers to identify their clinical needs, goals and constraints related to patient care. • Observes actual procedures in the labs and operating rooms of hospital accounts to gain insight into the characteristics and specific needs of each physician and each member of the lab staff. • Establishes pricing packages by working with relevant Abbott Vascular personnel to establish price points that address specific customer's needs while satisfying company guidelines and policies. • Develops relationships with hospital personnel (e.g. through casual conversation, meetings, participation in conferences) to make new contacts in other departments within hospital and to identify key purchasing decision makers in order to facilitate future sales. • Strengthens customer relationships by performing sales support activities (e.g. internal and external customer training, VIP trips, orientations, launches, and updates). • Builds networks of contacts on behalf of company to stimulate interest in company's products by attending and participating in trade shows, educational conferences, and seminars. • Educates external customers on the merits and proper clinical usage of company products by giving presentations and demonstrations using a wide variety of formats and platforms (e.g., slides, transparencies, manuals) to secure purchasing commitments. • Maintains clinical and technical expertise by attending company product training sessions. • Assesses trends in managed care, competitors' strategies, and new product development by monitoring internal (e.g. sales growth, product mix, and pricing trends) and external indicators (e.g. competitors’ activities, technologies, websites, journals, and newsletters). • Prepares and submits reports to sales management by analyzing and compiling data, projections, and other relevant information.