• Own the demand generation strategy aligned to revenue targets and company growth goals • Build integrated, multi-channel programs across digital, paid media, events, partnerships, and lifecycle marketing • Develop segmentation, targeting, and messaging strategies that improve conversion and pipeline velocity • Drive qualified pipeline growth and marketing-attributed revenue • Partner with Sales leadership to optimize lead management, scoring, routing, and follow-up processes • Continuously test, measure, and optimize performance across the funnel • Lead campaign development from concept through launch, measurement, and iteration • Manage paid acquisition, nurture programs, and conversion optimization efforts • Use data, attribution, and experimentation to improve ROI and CAC efficiency • Build and mentor a high-performing demand generation team • Collaborate with Product Marketing, Content, RevOps, and Sales to ensure consistent messaging and funnel alignment • Manage agency and vendor relationships as needed