• Build and execute a comprehensive Amazon growth strategy • Identify catalog expansion opportunities and category leadership plays • Drive keyword dominance and organic ranking improvements • Develop revenue forecasts, inventory plans, and promotional calendars • Build long-term scaling roadmaps aligned with company growth targets • Lead optimization of product listings (copy, A+ content, imagery, video) • Partner with design to improve creative performance and conversion rates • Continuously test and iterate to improve CVR and session growth • Maintain a best-in-class branded storefront experience • Oversee Amazon PPC strategy across all campaigns • Optimize TACOS, ACOS, and contribution margin • Align paid strategy with organic growth and ranking improvements • Ensure disciplined spend allocation and clear ROI targets • Coordinate closely with supply chain to prevent stockouts and excess inventory • Ensure pricing, promotions, and positioning align with broader brand strategy • Improve reporting visibility and channel-level accountability • Align Amazon channel strategy with Ecommerce and Growth teams • Lead internal Amazon team members and/or agency partners • Establish clear KPIs and performance benchmarks • Improve workflows, reporting cadence, and execution standards