• Develop and execute a plan to 10x our user base with clear milestones and accountability • Identify, test, and scale new user acquisition channels beyond organic and email (paid social, referrals, partnerships, content, community, influencer seeding, ASO, and anything else that works) • Partner with product and engineering to optimize the journey from download to first campaign participation • Build systems (notifications, lifecycle messaging, product loops) that keep users coming back and participating in campaigns • Ensure growth is balanced across both sides of the marketplace — more influencers AND more brand campaigns • Build a culture of rapid testing and learning with the infrastructure and cadence for continuous iteration • Define growth metrics, build dashboards, and use data to prioritize ruthlessly