• Channel strategy & execution — Test and scale paid and organic acquisition channels: paid social (Meta, TikTok, etc.), influencer partnerships, content marketing, SEO/ASO, referral programs, community growth, email outreach, and more • Creative & messaging — Develop compelling ad creative, landing pages, and messaging that resonates with influencers and creators — you understand what motivates them • Campaign management — Run, monitor, and optimize campaigns across channels with a focus on CAC efficiency and volume • Referral & viral loops — Design and launch referral programs and other viral mechanisms to turn existing users into an acquisition channel • App Store Optimization — Optimize our App Store presence to maximize organic discovery and conversion • Analytics & reporting — Track channel performance, build attribution models, and report on key acquisition metrics (CAC, install-to-signup rate, channel mix, etc.) • Cross-functional collaboration — Work with product and engineering to ensure smooth handoffs from acquisition to activation, and flag funnel issues that need product fixes