• Own and optimize our Salesforce and HubSpot ecosystem • Build AI-driven automations across the revenue cycle • Integrate and maintain GTM tools and identify opportunities to streamline workflows • Ensure seamless data flow between Sales and Marketing • Own early-funnel metrics including lead volume, quality, conversion, and segmentation • Build dashboards for visibility into lead sources, progression, and bottlenecks • Build forward-looking forecasting and pipeline health reporting • Create internal tools, dashboards, and repeatable processes to improve effectiveness