• Optimize and effectively manage the use of Salesforce as the CRM platform for field teams, Sales, Marketing, and Customer Success • Own business process reengineering initiatives designed to efficiently capture daily and weekly inputs from the field teams • Optimize our existing dashboards and reports to best support the needs of the sales teams and key cross functional teams including senior leadership • Support analytical modeling for enhanced decision making and business performance analysis across all management levels • Build models to analyze, report, and present sales and operational data that is associated with customer pipeline, bookings forecasting, and sales productivity • Analyze and report regional and segment performance and identify levers for driving revenue growth • Perform advanced analysis activities, including defining, measuring and communicating core operational metrics and providing insights to the business • Create operational templates and processes to compile and standardize disparate information that drive standardized reporting and metrics tracking • Establish yourself as a cross functional resource to identify, design and implement business processes that increase sales productivity and remove bottlenecks