• Serve as the primary marketing partner to regional sales leaders and AEs • Build territory marketing plans aligned to pipeline and revenue goals • Plan and execute field programs including executive dinners, roundtables, events, roadshows, and partner activities • Ensure field programs are tightly aligned to account priorities and active opportunities • Participate in sales calls, QBRs, and pipeline reviews to identify marketing plays that move deals forward • Own regional and segment-level ABM execution • Partner with sales and BDRs to identify target accounts and buying groups • Activate 6sense-driven programs to engage in-market accounts • Coordinate multi-touch campaigns that combine digital, sales outreach, and field experiences • Partner with Marketing Ops to ensure proper tracking, routing, and reporting • Translate intent data into actionable campaigns and plays for sales • Support campaign builds and optimizations across email, digital, and paid channels • Support execution of paid digital programs aligned to ABM and field priorities • Manage a small demand generation / field marketing team while remaining hands-on in program execution • Provide structure, prioritization, and coaching • Drive a culture of execution, accountability, and partnership with sales