• Leading and overseeing the marketing department. • Performing market research to identify trends. • Gaining knowledge of competitors' marketing initiatives. • Creating and executing overall marketing strategies to create awareness of the company’s products and services. • Creating and overseeing the annual marketing plan. • Creating and overseeing annual marketing budget and allocating resources. • Organizing promotional events. • Executing the launch of new products. • Representing the company and forming strategic partnerships with media, overseeing public relations efforts, and writing press releases. • Producing quality online content and managing the company's publications. • Manage AdWords and other paid channels. • Create and test ad copy for operational efficiency. • Create and optimize landing pages to increase signups. • Monitor KPI's and set up mechanisms to measure multiple campaigns across many online channels. • Communicate with team members on campaign developments, timelines, and results. • Demand generation - Develop and implement strategies to drive product awareness and demand.