• Lead and develop the product marketing function, managing and mentoring Product Marketing Managers. • Define product marketing priorities aligned to company growth objectives. • Serve as a strategic voice across Product, Marketing, and Revenue leadership. • Balance strategic leadership with hands-on execution. • Drive launch planning, cross-functional alignment, and execution across Product, Sales, Marketing, and Customer Success. • Develop launch messaging, enablement programs, and supporting assets. • Ensure launches drive adoption, pipeline, and revenue impact. • Develop messaging frameworks, battlecards, talk tracks, and training programs. • Deliver compelling enablement sessions to sales and customer-facing teams. • Continuously improve enablement based on field feedback and business metrics. • Identify enablement opportunities that accelerate pipeline, conversion, and expansion. • Define differentiated product positioning and value propositions. • Translate complex technical capabilities into clear customer value. • Lead competitive intelligence and market analysis. • Provide insights that influence product strategy and roadmap direction. • Partner closely with Product Management on roadmap alignment and product strategy. • Collaborate with Sales, Customer Success, and Marketing to drive adoption and growth. • Work effectively with individual contributors and senior leadership across global teams. • Operate successfully within a distributed organization with strong collaboration across U.S. and India teams. • Engage customers and prospects to understand needs and validate messaging. • Develop customer proof points including case studies and success stories. • Represent product marketing internally and externally through presentations and thought leadership. • Define and track success metrics for product marketing initiatives. • Use data to inform strategy and improve go-to-market effectiveness. • Demonstrate impact on pipeline, ARR growth, product adoption, and retention.