• Own the product marketing strategy for Athos Commerce’s products. • Define and communicate compelling positioning, drive go-to-market planning and execution, and support product launches that accelerate adoption, revenue growth, and competitive differentiation. • Drive competitive intelligence, win/loss analysis and positioning with analysts, ensuring sales and customer success have what they need to close new deals. • Partner closely with Product, Sales, Customer Success, Partner, Enablement and Marketing teams. • Design and execute go-to-market plans for product launches, feature releases, and vertical initiatives. • Craft customer-focused content including sales tools, pitch decks, one-sheets, talking points, demos, case studies, whitepapers, and thought leadership. • Enable sales and customer teams with training, competitive intelligence, battle cards, and deal support materials. • Analyze market trends, buyer needs, and competitive dynamics to inform strategy and product narratives. • Manage Athos submission in analyst benchmark reports and participate in briefings. • Manage pricing and packaging of products ensuring competitive models, price points and alignment to target margins. • Measure and optimize the impact of product marketing programs through qualitative and quantitative feedback.