Senior Director – Paid Performance Channels

DirectorDirectorFull TimeRemoteTeam 10,001+H1B SponsorCompany SiteLinkedIn

Location

Kansas

Posted

41 days ago

Salary

$138K - $200.1K / year

Bachelor Degree8 yrs expEnglish

Job Description

• Lead paid performance media strategy and execution across acquisition and lifecycle marketing channels. • Partner with Growth and Lifecycle Marketing teams to test paid media channels in support of growth experiments. • Identify and scale high-performing initiatives into evergreen programs that deliver sustainable growth. • Own delivery, optimization, and capability roadmaps across all paid performance channels, grounded in CAC, ROI, and incrementality KPIs. • Collaborate cross-functionally with creative, brand, content, owned channel, analytics, and marketing teams to execute integrated campaigns. • Evaluate emerging media tactics, platforms, and technologies to improve performance and efficiency. • Balance performance optimization with brand integrity and client experience considerations. • Contribute to cross-channel attribution, measurement, and forecasting models to support long-term budget planning. • Educate internal stakeholders on paid media capabilities, results, and strategic value. • Manage the Consumer Marketing budget, including direct media spend and indirect vendor and agency costs.

Job Requirements

  • Bachelor’s degree (BA or BS).
  • 8–10 years of experience managing and scaling multi-million-dollar performance marketing programs across Paid Search, Paid Social, Programmatic Display and Video, Affiliates and Partner Channels, Paid App Install, and Direct Mail.
  • Experience using paid media to support lead generation, customer acquisition, and lifecycle programs.
  • Proven ability to build and lead high-performing marketing teams.
  • Experience managing third-party media and agency relationships.
  • Experience evolving attribution and measurement frameworks.
  • Executive presence and ability to present to senior leadership.
  • Financial services or FinTech experience strongly preferred.

Benefits

  • Medical, dental, vision and life insurance
  • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
  • Tuition reimbursement up to $5,250/year
  • Business-casual environment that includes the option to wear jeans
  • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
  • Paid volunteer time — 16 hours per calendar year
  • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
  • Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

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