Cloud Software Group, founded in 2022 through the merger of Citrix and TIBCO, is a leading cloud solutions provider, serving over 100 million users worldwide. T

Account Based Marketing Lead, Healthcare

MarketingMarketingFull TimeRemoteSeniorCompany Site

Location

California + 3 more

Posted

44 days ago

Salary

$130.4K - $195.6K / year

Seniority

Senior

Bachelor DegreeEnglish

Job Description

• Use vertical and account insights to develop ABM strategies aligned to GTM objectives, leveraging deep data insights to identify adoption barriers and opportunities. • Build Healthcare engagement plans grounded in historical data, segmentation, customer behavior patterns, competitive activity, and regulatory context. • Partner with Marketing teams to enhance messaging and engagement strategies using data-backed insights. • Support audience acquisition and follow-up for Healthcare marketing events, using data analysis for targeting, segmentation and follow-up. • Monitor performance against KPIs using analytics, dashboards, and reporting. • Conduct ongoing market, vertical, and competitor analysis.

Job Requirements

Experience across marketing functions e.g. communications, digital marketing, ABM, or Market Research.
Proven experience in Account Based Marketing, or a similar role, preferably B2B and in a technology-focused industry.
Exceptional data analysis skills and the ability to interpret complex datasets.
Experience in using data visualization tools e.g. Power BI, Looker Studio.
Demonstrable use of critical thinking and problem-solving to break down complex problems and identify solutions.
Significant experience in the Healthcare Sector, with in-depth knowledge, and understanding of healthcare challenges, priorities, funding, services, and KPIs.
Strong verbal and written communications skills.
Excellent project management skills.
Results-oriented mindset with a focus on driving measurable outcomes.
Excellent presentation skills and equally able to present to executive, sales and technical audiences.
Oral and written fluency in English.