• Develop a comprehensive strategy to grow channel revenue, defining key milestones, KPIs, and scalable processes • Identify and secure new channel partners aligned with our corporate gifting goals, focusing on industries such as HR consulting, event management, corporate travel, loyalty programs, and office procurement • Cultivate strong relationships with existing channel partners, providing ongoing support and enablement resources to maximize partner engagement, performance, and loyalty • Design and implement partner training programs, sales tools, and marketing collateral that empower partners to effectively promote and sell our products • Work closely with sales and marketing teams to develop promotional campaigns, co-marketing opportunities, and joint go-to-market strategies to drive sales through the partner network • Regularly track, analyze, and report on channel partner performance against revenue targets, using insights to adjust strategy and improve partner outcomes • Partner with Product, Marketing, and Sales teams to ensure the channel program aligns with overall business strategy and to tailor offerings for partner success • Stay up to date on industry trends, competitor activities, and market shifts to identify new partnership opportunities and refine strategy