• Develop and lead the global marketing strategy– Define the global marketing vision and multiyear roadmap aligned with corporate growth goals. • Set clear objectives (OKRs) for demand generation, brand awareness, product marketing and customer expansion. • Build and manage a high performing marketing team– Mentor and manage a small, agile team that may include agencies and contractors. • Pipeline generation and demand marketing– Own full funnel marketing programs to generate qualified pipeline across regions and customer segments. • Design integrated multi-channel campaigns, account-based marketing (ABM) strategies and event marketing programs; work closely with sales development to refine lead scoring and nurturing. • Product and content marketing– Position our products effectively by building and/or rebuilding messaging and value propositions for each customer segment. • Coordinate the creation of sales enablement materials, customer success stories and thought leadership content; develop vertical specific content that demonstrates how customers can leverage technology for better event outcomes. • Marketing operations and analytics– Partner with revenue operations to build dashboards and analytics that provide visibility into pipeline metrics, conversion rates and campaign ROI. • Brand and communications– Strengthen our market presence and category leadership, ensuring a consistent brand voice across all touchpoints. • Modernization and efficiency (“do more with less”)– Adopt coordinated workflow operations to centralize and streamline marketing material creation; invest in a single source of truth to eliminate redundancies, encourage self-service, and enable reuse. • Champion the use of customer centric, personalized content, recognizing that hyper personalization is essential to engage and retain customers. • Data driven decision-making– Unify and connect data sources to ensure accurate, real time insights, leveraging Salesforce reporting and GA4 as key sources of truth; move from data collection to actionable intelligence. • Use analytics to refine targeting, optimize spending, and demonstrate marketing’s impact on revenue. • Align the data with a clear and consistent story of trajectory and results between the marketing team and company leadership. • Innovation and AI adoption– Stay ahead of emerging technologies and media trends; develop a clear AI vision for marketing and identify proofs of concept where AI can automate tasks and deliver personalized experiences. • Cross functional collaboration– Align marketing initiatives with financial goals, working closely with the CFO to manage budgets and ensure strong ROI.