• Lead the planning, development, and execution of integrated digital campaigns across ecommerce and digital channels • Collaborate with business stakeholders to plan, build and manage integrated digital campaign calendar aligned with cross-functional business priorities. • Translate business goals into clear campaign strategies, briefs, and digital channel activation plans. • Ensure all digital channel activations deliver consistent messaging and support a unified digital customer journey. • Lead an analytical, hypothesis-driven approach to unlock value, and use experimentation frameworks (A/B, multivariate tests) to optimize conversion paths. • Build learning agendas, analyze outcomes, and integrate insights into ongoing execution and refinement. • Establish and track ecommerce-aligned KPIs and customer journey metrics from all deployed digital campaigns. • Analyze digital performance data across channels to inform campaign optimization and content refinement. • Partner with Analytics to define and implement mechanisms for performance management, and post-campaign performance reporting including dashboards and reports (e.g., Tableau). • Synthesize insights from multiple data sources and channels that clearly tie digital campaign performance to ecommerce conversion and revenue outcomes. • Continuously identify opportunities to improve campaign effectiveness, efficiency, and customer engagement across onsite placements, audiences, messaging, and digital content. • Serve as the lead and central point of contact for end-to-end digital campaign execution, managing timelines, deliverables, dependencies, and risk. • Coordinate with cross-functional partners including Ecommerce, Product, Merchandising, Creative, and Sales. • Communicate proactively with internal stakeholders on timelines, risks, and performance insights. • Manage multiple digital campaigns simultaneously while maintaining a high standard of quality and attention to detail. • Ensure digital campaigns adhere to brand standards, and meet platform requirements across email, paid media, onsite modules, CMS templates and landing page components. • Contribute to the evolution of digital campaign frameworks, playbooks, and workflows that support faster digital activation and campaign scalability.