• Develop and execute targeted partner marketing programs that drive platform adoption, activation, and long-term engagement. • Collaborate with Account Managers to support ISV lifecycle growth—awareness, adoption, expansion, and retention. • Plan and manage scalable partner campaigns such as webinars, joint content, industry events, digital programs, and in‑platform feature promotions. • Create Campaign-in-a-Box kits specifically designed for partners, enabling rapid time‑to‑market for co-branded or white‑label campaigns. • Own the Market Development Funds (MDF) process for ISV partners—including budgeting, forecasting, tracking, and ROI analysis. • Measure and analyze campaign performance, partner engagement, and revenue impact; recommend optimizations based on insights. • Partner with Channel Marketing leadership to design and implement a structured partner loyalty program. • Develop program framework, qualification criteria, benefits structure, and promotional strategy. • Manage ongoing communication, engagement tracking, and optimization of the loyalty program to ensure sustained partner participation and measurable impact.