• Work closely with partner engineers to drive technical awareness, Shure brand building, and serve as an onsite Shure resource. • May integrate with local partner teams to be a part of their overall culture. • Focused on the dealer channel, executes strategic plans to identify, research, evaluate, and prioritize market leads and opportunities to reach potential customers outside of the current Company revenue stream. • Executes education programs and presentations with Sales Management and Applications Engineering to increase awareness and understanding of the benefits of Company product categories. • Supports partner sales team as a technical consultant for customer projects. • Works closely with business leaders to communicate growth opportunities. • Responsible for lead qualification. • Identifies “sales-ready” prospects and is responsible for cross-selling and up-selling during the tele-qualification process. • Anticipates customer needs and overcomes competitive sales objections while positioning products against competition. • Delivers prepared sales messaging for Shure products/solutions to move potential customers through the buying process ultimately leading to purchase. • Partners with supported sales team to schedule calls with prospective customers and ensure timely and effective handoffs. • Familiar with the Marketing Plan between Shure and dealer partner/channel and work with the Shure Business Leader and Channel Marketing team on execution as directed.