• Support Shure’s top strategic integrators with technical expertise, demos, and product training. • Work closely with engineering teams at partner organizations to answer technical questions and guide solution design. • Collaborate with procurement, marketing, sales, and engineering leadership across multiple accounts. • Join high-visibility events (sales kickoffs, education summits, federal summits, private tradeshows, webinars) and present confidently to large audiences. • Create compelling presentation content - leveraging tools like Copilot when needed. • Troubleshoot technical challenges and help partners navigate Shure’s ecosystem and resources. • Serve as a force multiplier for the Strategic Channel Leader across day‑to‑day support and major events. • Focus on the AV/IT strategic channel accounts, executing strategic plans to identify and engage with key technical stakeholders and departments to drive new product adoptions and maintain current market share. • Execute education programs and presentations with Account Management and field reps to increase awareness and understanding of the benefits of Company product categories. • Support channel partner sales and design teams as a technical consultant for customer projects. • Work closely with business leaders to align on growth opportunities. • Responsible for co-selling and demos with channel account managers to enterprise clients. • Anticipate customer needs and overcome competitive sales objections while positioning products against competition.