• Develop and manage a strategic account plan for existing customers to ensure customer satisfaction and retention. • Identify opportunities for account growth and work to expand the relationship with existing customers. • Analyze the financial position and challenges of existing customers to determine the most effective account management approach. • Understand market drivers and collaborate with both the client and internal stakeholders to overcome potential impediments. • Use a consultative approach to develop account plans and identify specific needs for each customer. • Ensure customer needs are met and address any issues or concerns promptly. • Maintain appropriate account management activity to ensure a healthy pipeline of opportunities. • Ensure and maintain accurate account forecasting data in the sales reporting system for effective opportunity management and reporting. • Develop and maintain strong relationships with key stakeholders within existing customer accounts. • Participate in user group meetings and trade shows as approved. • Stay abreast of current industry trends, competitors, and new company products and services. • Perform other duties as assigned.