• Build go-to-market strategies that capture market share for existing and new programs in the Literacy portfolio. • Partner with Market Research, Sales, and Success to capture, synthesize, and elevate voice-of-customer and voice-of-market insights. • Develop customer segmentation models to inform targeting, positioning, and bundling strategies. • Partner with the product team to align roadmap priorities with customer needs and adoption cycles. • Translate product attributes into clear value propositions, differentiated positioning, and customer-centric, benefit-driven messaging. • Support development of pricing strategies and bundles that align with market demand and organizational goals. • Ensure consistency of messaging across sales, marketing, and customer-facing channels. • Develop and deliver sales training, competitive analyses, product overviews, and collateral to ensure sales teams can effectively position programs. • Provide strategic guidance and support for key sales opportunities. • Design and execute strategies that increase customer engagement, product usage, and opportunities for renewal.