• Drive growth with customers in the PCNA+ segment utilizing automated triggers from digital marketing and strategic outreach based on customer behavior. • Responsible for direct customer outreach by responding quickly to Marketing Qualified Leads with offers or promotions to drive incremental revenue. • Leverage Marketing Qualified Leads to proactively reach out to customers to engage, inform, and assist in communicating the benefits of PCNA. • Cultivate and build relationship with leads to capture and maintain their interest in doing business with PCNA. • Educate customer on PCNA website and train on self-service tools including how to search for products, make a virtual order samples, and utilize knowledge centers. • Execute email outreach using campaign tools and make outbound calls to better understand lead profile, key opportunities, and priorities. • Offer samples or other incentives to maintain engagement and interest with lead. • Facilitate lead transition to customer service or inside sales rep with 'order ready' customer. • Document a summary of the opportunity in CRM for effective handoff.