• Define and lead Finance of America’s long-term brand strategy, positioning, and messaging framework • Act as a strategic adviser to the executive leadership team • Ensure the brand strategy improves performance efficiency across the entire marketing funnel • Plan, oversee and monitor brand advertising campaigns • Analyze competitor positioning to develop and implement strategies that help Finance of America win greater market share • Oversee creative excellence across the entire marketing funnel • Establish and govern enterprise-wide brand and messaging standards that meet regulatory requirements • Build and lead a senior team across brand, creative, communications, and PR