• Champion and actively promote DNE Laser USA’s mission, vision, and core values while representing the company and its manufacturing partners with professionalism, credibility, and integrity in all customer and dealer interactions. • Own and execute the regional sales strategy to achieve or exceed assigned revenue, margin, and market share targets across the territory. • Develop and implement a structured territory growth plan, including prospecting strategy, vertical market focus, and account prioritization. • Identify, qualify, and pursue new business opportunities through direct customer engagement, lead development, and coordinated dealer activity. • Travel extensively throughout the territory to conduct sales calls, facility visits, equipment demonstrations, trade shows, and customer presentations. • Serve as the primary commercial contact for major accounts within the region, managing the full sales cycle from discovery and application review through proposal, negotiation, and closing. • Recruit, onboard, train, and develop authorized dealers to effectively represent DNE Laser USA equipment, sales processes, and value proposition. • Provide ongoing coaching and performance guidance to dealers, including joint sales calls, pipeline reviews, opportunity strategy, and closing support. • Evaluate dealer performance against expectations and implement corrective actions, development plans, or territory adjustments as necessary. • Strengthen and expand the dealer network by identifying, qualifying, and establishing new distribution partners in underserved markets. • Maintain strong relationships with key customers, manufacturing partners, and internal departments including applications, service, parts, and operations. • Collaborate with applications engineering to properly qualify customer applications and ensure equipment solutions meet technical and production requirements. • Develop pricing strategies and proposals consistent with company guidelines, ensuring both competitiveness and margin protection. • Maintain and manage an accurate sales pipeline, forecasts, and opportunity tracking within the company CRM system. • Provide timely reporting on sales activity, market conditions, and regional performance to the Director of Sales. • Monitor competitive activity, market trends, and customer needs and provide actionable feedback to leadership to improve product positioning and sales strategy. • Support regional and national marketing initiatives, including trade shows, open houses, dealer events, and customer demonstrations. • Ensure compliance with company policies, contractual terms, and ethical sales practices in all transactions.