• Design and animate high-performing motion graphics across formats including product walkthroughs, feature launch videos, evergreen explainers, social media, YouTube, paid media, CRM campaigns, and internal initiatives • Craft 2D motion graphics that reinforce the Cresta brand and elevate narrative storytelling • Translate concepts into impactful animated visuals that support marketing and product marketing goals • Transform raw product screens, recordings, and screenshots into stylized UI animations and interface walkthroughs • Collaborate cross-functionally with designers, creative directors, editors, Product Marketing, Demand Generation, and producers from ideation through final delivery • Own the end-to-end video lifecycle, including creative intake, concept development, storyboarding, editing, motion production, versioning, and final delivery • Build and maintain a robust internal library of product marketing videos, ensuring assets remain relevant and are updated as features evolve • Work within modern creative and production workflows using tools such as After Effects, Premiere, Illustrator, Photoshop, Frame.io, and Figma • Manage multiple animation and video projects simultaneously while maintaining quality, organization, and speed • Establish and evolve motion guidelines, templates, and scalable toolkits across channels and surfaces • Maintain clean project files and adhere to version control, render presets, and naming conventions • Support basic video editing needs and occasional remote capture, interviews, or long-form content repurposing as required • Stay up-to-date on new production tools, services, and techniques, including generative AI-based offerings, to help us improve quality and efficiency in our production workflows