• Achieve regional annual sales targets and business objectives through leadership, coaching, and performance management of Territory Managers. • Recruit, develop, coach, and evaluate Territory Managers to ensure strong field execution and sustained performance. • Utilize data analytics to analyze account-level and regional sales performance, supporting effective account management, prioritization, and growth strategies. • Provide regular field-based coaching, feedback, and accountability to reinforce sales effectiveness and execution. • Conduct performance reviews, address performance gaps, and implement development or corrective action plans as needed. • Communicate regularly with sales leadership and cross-functional teams to align regional execution with the Company's sales strategy. • Ensure appropriate use of sales tools, CRM systems, and reporting processes to support performance tracking, account management, and compliance. • Support national and regional meetings, trade shows, and other sales initiatives as required. • Manage regional expenses in accordance with Company policies. • Adhere to all Company policies, quality system requirements, and applicable federal, state, and local regulations. • Fosters positive morale among staff, by promotion of open communication with all departments, to help create and maintain an innovative and cooperative staff relationship and environment. • Interacts with external and internal customers in a timely manner conducive to continued positive relationships. • Displays patience, courtesy and tact; demonstrates flexibility, enthusiasm and willingness to cooperate while working with others or in place of others as necessary.