• The Director, Direct Response and Digital leads the League’s multi-channel direct marketing program to grow, steward, and retain a broad base of national supporters for LWVUS and LWVEF. • This role oversees strategy, execution, and performance management for direct mail, digital fundraising, donor acquisition, sustainer programs, telemarketing, list rental/exchange, and donor acknowledgment operations. • Develop, implement, and manage the annual direct response fundraising strategy and budget for LWVUS and LWVEF, ensuring alignment with organizational priorities and long-term revenue goals. • Use data analytics, industry benchmarking, and best practices in nonprofit direct marketing to inform segmentation, creative development, donor journeys, and channel strategy. • Oversee annual revenue and expense projections, conduct ongoing performance monitoring, and prepare regular reporting for the National Development Director, Finance Committee, and Board stakeholders. • Manage all phases of direct mail, digital campaigns, telemarketing, sustainer acquisition/retention, and list rental/exchange activity. • Ensure copy, design, and audience segmentation reflect the League’s messaging platform, values, and inclusive storytelling guidelines. • Maintain a high level of data accuracy and synchronization across the League’s donor database, email/digital platforms, and caging/processing systems. • Collaborate with Data and Finance teams to reconcile revenue, review invoices, and ensure accurate coding, batching, and reporting.