• Build the measurement system connecting Reddit → SEO/AEO/LLM visibility → qualified traffic → intent → pipeline • Run structured experiments across subreddit selection, thread scoring, messaging angles, mention vs no-mention, timing, and identity • Forecast outcomes, set targets, track pacing, and communicate performance clearly each week • Identify scalable SEO/AEO opportunities from Reddit (comparisons, alternatives, objections) and convert them into repeatable engines • Partner with ops and engineering to improve our internal platform (scoring, workflows, reporting, audit trails)