• Create and execute regional go-to-market plans specifically designed to overachieve on net-new logo goals and lead conversion targets. • Monitor and act on real-time intent data (e.g., 6sense) to launch rapid-response campaigns targeting Corporate accounts showing high-priority signals. • Support end-to-end activities for list criteria development, specifically focusing on expanding our contact database within prospect-only "greenfield" territories. • Manage and deliver "door-opener" campaigns—such as virtual threat briefings or self-service security assessments—designed to convert cold Corporate prospects into active sales opportunities. • Support in-person and virtual programs, including venue sourcing and post-event uploads, with a relentless focus on accelerating follow-up to ensure NNL conversion. • Deliver marketing communications to sales and SDR teams to ensure they are equipped with the right "Net New" messaging for outbound sequences. • Regularly report on metrics and trends leveraging Salesforce, focusing on ROI from campaigns specifically targeting new business vs. existing customers. • Manage a very tight project timeline and budget to deliver high-impact marketing activity without sacrificing quality or speed.