• Develop and build long term relationships with key stakeholders in both existing and potential Nordson Medical customers located within the region. • Collaborates closely with other functions to meet Strategic objectives set in the Nordson Medical Strategic plan. • Meet annual assigned booking quotes that fuel revenue growth and strategic objectives within territory • Accountable for delivering revenue growth generated from direct penetration of targeted accounts, markets, and applications • Identify prospective leads and enter/manage perspective customers and opportunities within CRM system. • Proactively manage CRM lead database to ensure prompt follow up and execution from lead to opportunity • Define value proposition and work with Product teams and Marketing to develop necessary tools for Sales efficiency within assigned region • Assess all potential customer opportunities within targeted sectors and prioritize resource allocation based on total size of opportunity, attractiveness, fit and time to revenue • Communicates NMIS value proposition for products and services and is trusted adviser to customer base • Establish and maintain key customer relationships as a commercial leader, lead communication efforts between accounts and NMIS, establishing needed recurring calls, business reviews and face-to-face meetings to help manage/grow existing business • Manage the commercial processes from lead identification, territory call planning, and quote request • Create and manage Regional Account Plan using template that includes target customers and action plans that support growth of regional base for existing and target accounts • Partner with the global sales/account management organization and development teams in sharing market and customer intelligence • Perform other related duties as assigned