We seek a hands-on, results-driven channel marketing leader passionate about driving sell-through in big-box and specialty retail for consumer electronics and home appliances. This high-impact individual contributor role owns the strategy, development, and flawless execution of channel-specific marketing programs for our consumer electronic and home appliance products across national enterprise accounts. This role partners closely with sales, product marketing, and retail operations teams to translate brand and product objectives into compelling, revenue-driving in-store and online experiences while meeting aggressive ROI, timing, and performance targets. Lead end-to-end channel marketing programs from concept through execution for new product launches, promotions, resets, and seasonal initiatives. Develop and implement channel-specific strategies, including co-op/MDF funding, promotions, in-store activations, digital campaigns, and retailer-specific assets that drive awareness, consideration, and velocity. Build and maintain strong relationships with key enterprise retail partners (e.g., Best Buy, Walmart, Amazon, Costco) and their marketing, merchandising, and e-commerce teams. Negotiate and manage joint marketing funds, co-branded campaigns, and promotional calendars with retail partners. Collaborate with internal creative, product, and sales teams to create tailored marketing toolkits, signage, digital assets, demos, and training materials for retail channels. Own channel marketing budgets, timelines, and performance metrics; deliver actionable ROI analysis and insights to optimize spend and impact. Conduct competitive benchmarking, retailer performance audits, and market analysis; provide recommendations to improve share, sell-through, and category positioning. Partner with sales to develop incentive programs, spiffs, and training to motivate retail associates and drive product advocacy at point of sale.