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Role Description

ServiceLink Auction is seeking a detail-driven, execution-focused Asset Marketing Specialist to support our growing digital and auction marketing efforts. This role works closely with the Marketing Manager to bring campaigns, content, and reporting to life, ensuring ideas move from concept to launch efficiently and accurately. This position offers an ambitious self-starter the opportunity to be an impactful contributor within our organization, driving revenue growth by generating qualified leads.

In this role, you will…

• Act as a B2C Marketing subject matter expert and participate in the creation of B2C and asset-based marketing plans and go-to-market strategies.
• Manage simultaneous projects and campaigns, including monitoring performance, reporting, advising on strategy changes, and updating calendars, schedules, and roadmaps.
• Contribute to the creation of general content repositories for initiatives, campaigns, social, blog, and other projects.

Qualifications

• 3+ years of B2C marketing experience with a strong understanding of basic marketing principles is required.
• High School diploma required; A bachelor’s degree in marketing, business, communications, or a relevant field strongly preferred.
• Salesforce and Salesforce Marketing Cloud (Exact Target) experience strongly preferred.
• Knowledge of various marketing platforms, including Google AdWords/Analytics, social media (Facebook, Instagram, LinkedIn & YouTube), marketing automation, and CRM.
• Solid comprehension of B2C lead acquisition, nurturing, and segmentation processes.
• Effective interpersonal and communication skills (written and verbal).
• Proficient in Microsoft Office programs (Teams, Excel, Word, PowerPoint, Outlook, and SharePoint).

Requirements

• A highly motivated team player that is open to change and has a growth mindset.
• Comfortable with email development, data segmentation, and automation logic.
• A self-starter who can multitask, prioritize, and meet deadlines in a multi-faceted, dynamic environment with a strong attention to detail and project management.
• Excellent written, organizational, and problem-solving skills, always demonstrating resourcefulness.
• Collaborative and communicative with cross-functional teams.

Company Description