• Create, implement, and monitor digital platform marketing plans, campaign plan & budget for product and campaign launches • Adapt value proposition and positioning for new products/solutions (messaging framework, visual identity, and brand strategy) • Collaborate with product and sales teams to maximize campaign effectiveness • Drive lead and revenue generation through targeted marketing programs • Analyze market trends and recommend growth strategies • Segment and target customers for campaigns • Monitor key metrics and provide actionable insights • Support experiential marketing efforts for virtual and in-person events related to digital platforms • Develop and drive creative production of digital platform marketing materials, including such items as digital assets, product collateral, sales enablement tools, social media messaging, case studies/success stories, thought leadership content, and all assets of assigned campaigns