• Develop and implement a holistic B2C marketing strategy aligned with company goals, including brand awareness, customer acquisition, and revenue growth. • Lead, mentor, and grow a team of marketing professionals, fostering a culture of collaboration, innovation, and performance. • Oversee all end-user acquisition channels, including but not limited to collaborative co-marketing, email, SMS, in-app notifications, paid media, and affiliates or partnerships. • Act as a brand steward, ensuring all B2C marketing communications are consistent with the company's voice, values, and visual identity. • Understand client objectives, craft value propositions and messaging frameworks, develop co-marketing campaigns, and execute campaigns in partnership with the customer to drive worker sign-ups. • Develop and manage a lifecycle marketing strategy, including loyalty programs, re-engagement campaigns, and personalized communications to increase end-user lifetime value (LTV). • Own and manage the B2C marketing budget, allocating resources effectively to maximize ROI and achieve key performance indicators (KPIs). • Establish and monitor key metrics, providing regular reports on marketing performance to the leadership team. Use data and insights to optimize campaigns and inform future strategies. • Stay informed about industry trends, consumer behavior, and competitor activities to identify new opportunities and maintain a competitive edge. • Partner closely with Product, Data, Professional Services, and Support teams to ensure a seamless and positive customer and end-user experience from initial contact through post-purchase support.