• We’re looking for a hands-on operator to take full ownership of our retention and lifecycle marketing engine across email, SMS, and subscription products. • You’ll start by auditing everything — no stone left unturned — and then either optimize it or rebuild it from the ground up to drive revenue, repeat purchase rate, LTV/CAC ratio, and subscriber retention. • You’ll be responsible for creating and executing performance-driven campaigns, setting up high-converting automations, improving CAC payback periods, and helping us increase the % of revenue driven from owned channels. • You’ll also partner with the acquisition team to design post-click funnels that maximize every paid lead and work closely with our data team to ensure clean, mapped customer journeys from first click to final dollar. • This is not a “manage the agency” role — you’ll be rolling up your sleeves and driving the outcomes.