This role is designed for a hands-on, data-driven marketer who thrives in shaping the customer journey from first touch through long-term retention and expansion. You will create and execute lifecycle programs, craft compelling content, and run experiments that optimize user engagement and growth. Working closely with cross-functional teams, you will translate customer insights into actionable initiatives that drive activation, adoption, and expansion. Build and manage lifecycle marketing programs across email and in-app channels, including onboarding, activation, product updates, newsletters, and advocacy campaigns. Develop expansion and upsell nurture flows informed by customer goals, product usage, and adoption patterns. Collaborate with Customer Experience, Sales, Product, and Demand Generation teams to align messaging, content, and experiments with customer needs and growth objectives. Design and execute cross-funnel experiments that improve conversion, activation, and retention metrics. Create and repurpose content including landing pages, email campaigns, newsletters, blog posts, and case studies that drive engagement and support acquisition and retention goals. Measure program performance and analyze user behavior to continuously optimize campaigns and provide insights to stakeholders.