This role involves managing programmatic ad campaigns and driving their success across various platforms. End-to-End Campaign Management: Independently launch and optimize programmatic ad campaigns via leading DSPs (StackAdapt, Trade Desk, Viant, Basis) and SSPs (OpenX, Xandr Curate, Index Exchange, Media.net). Technical Execution: Handle all pre-launch setup including pixel creation, creative trafficking, audits, and measurement tracking. Performance Optimization: Monitor campaign health and drive performance across KPIs through continuous data-driven adjustments and strategic thinking. Collaboration & Strategy: Partner with internal teams (Product, Sales, Account Management) to build tailored campaign strategies that meet advertiser goals. Troubleshooting & Insights: Resolve PMP delivery challenges and identify revenue opportunities, even with limited data. Measurement-Driven Focus: Own measurement studies and real-time performance analytics to validate and refine strategy. Innovation-First Approach: Bring new ideas and proactive solutions to enhance processes, tools, and outcomes across the trading organization. Trusted Technical Liaison: Act as a key technical point of contact for both internal stakeholders and external clients.