Zoom is seeking a senior, strategic Lifecycle Marketing Sr. Manager to own and evolve lifecycle monetization across our Online and Self-Serve ecosystem. This role is built for a lifecycle leader who can translate product usage and customer intent into measurable revenue impact at scale. You will shape PLG and monetization strategy across Zoom’s multi-product portfolio, partnering cross-functionally to maximize customer lifetime value. Owning Zoom’s lifecycle monetization strategy, driving conversion, upgrades, expansion, add-on adoption, and resubscription within a PLG motion. Leading lifecycle strategy across activation, adoption, expansion, renewal, and win-back through personalized, usage-driven journeys. Partnering with Data Science and Analytics to build segmentation and predictive models that identify intent, expansion readiness, and churn risk. Driving lifecycle experimentation across onboarding, trials, pricing and packaging, feature access, and reactivation levers to improve revenue outcomes. Defining measurement and attribution frameworks that connect programs to conversion, retention, expansion, and LTV growth. Influencing product roadmap and go-to-market priorities through insights, test learnings, and cross-functional leadership.